EXDM 416
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Experiential Marketing
Course Description
Marketing as a key aspect of the consumer experience along the entire customer journey. Creating impactful marketing materials during the pre-experience, designing engaging and last experiential marketing experiences, and effective follow-up strategies for post-experience. Introduction to strategic experiential marketing frameworks. Exposure to Adobe's Creative Suite.
When Taught
Winter
Min
3
Fixed/Max
3
Fixed
2
Fixed
1
Note
Students will be required to have Adobe's creative suite.
Title
Spiritually Strengthening/Lifelong Learning
Learning Outcome
Students will be able to use a gospel methodology to approach academic and professional work by relying on prayer, personal inspiration, and understanding how the Spirit talks to them personally.
Title
Visual Principles to Communicate Effectively
Learning Outcome
Students will be able to communicate effectively with a target audience by integrating principles of visual rhetoric.
Title
Visual Principles to Communicate Effectively
Learning Outcome
Students will be able to create an effective experiential marketing strategy using the BETTER model framework.
Title
Develop creative experiential marketing plans
Learning Outcome
Students will be able to use their creativity to design innovative and effective experiential marketing and social media campaigns that build brand loyalty.
Title
Build Community Through Intentional Actions
Learning Outcome
Students will be able to effectively communicate and create a working connection with a professional client on an experiential marketing plan with confidence
Title
Build Community Through Intentional Actions
Learning Outcome
Students will be able to reach target audiences that progress the customer along the customer lifecycle by creating an influential experiential marketing campaign and using a variety of social media tools
Title
Impact of Experiential Marketing Plan and Social Media
Learning Outcome
Students will be able to evaluate the expected organizational impact of their experiential marketing and social media strategies using projected reach.
