COMMS 416

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Media Advocacy and Social Change

Communications College of Fine Arts and Communications

Course Description

Communication principles, theories, and approaches applied to effect social change. Approaches may include public policy, grass roots advocacy, social marketing, and social movements.

When Taught

Contact Department

Min

3

Fixed/Max

3

Fixed

3

Fixed

0

Other Prerequisites

Major or minor status

Title

Social Advocacy and Government Policy

Learning Outcome

As citizens, students will better understand the importance of social advocacy in democracy and understand that both media and citizens have unique opportunities to influence the direction of government policies as well as public opinion.

Title

Lifelong Learning and Responsible Media Use

Learning Outcome

In the process of becoming life-long learners, students will regularly follow news media coverage of current events to gain an increased appreciation of freedom of speech in the market place of ideas and how to responsibly utilize it with current social and political issues.

Title

Effects of Mass Media on Society

Learning Outcome

As voters, students will be able to think critically about the relationship between mass media and society and be able to articulate the positive and negative effects of mass media practices on society, especially as those effects relate to objectivity in political matters.

Title

Consumer Communication Interactions

Learning Outcome

Students will become more professional by comprehending the complex interaction between citizens (public opinion), the news media, the legal process and lobbying by corporations, associations and other advocacy groups.

Title

Social and Political Advocacy

Learning Outcome

Students will learn to make significant contributions as involved citizens by being able to ethically apply to social and political advocacy situations the communications skills they are now learning.